Today, every business and individual is looking for ways to improve their online visibility. The global online search engine market has become increasingly competitive in the past few years. As a result, marketers, and SEOs are focusing more on strategies that drive more traffic to their sites. Moreover, China has emerged as one of the top search engines in the world. This rise in competition from other countries and social media platforms has triggered a profound change within the industry and made it seem even more challenging than it already was. However, this does not mean that there is no growth opportunity left in SEO. There are many opportunities for businesses everywhere to grow their business by investing in digital marketing tactics that drive more traffic to their website or increase brand recognition across social media channels.

What is the China Search Engine Market?

The global online search engine market is expected to reach $23.5 billion by 2021, according to a new forecast by SuperData, Inc. This represents a 9.8% increase from last year’s figures. Moreover, Google is the undisputed king of the online search engine landscape, accounting for more than 90% of online search engine traffic in the country in 2020. With the success of local brands and the rise of online shopping, the China market is witnessing a surge of online interest among domestic consumers. This surge in online demand is translating into strong online shopping volumes, with online retailing in China overtaking physical retailing in 2020.

SEO & digital marketing strategies to succeed in China

As the world’s largest online shopping destination and second-largest economy, China has a lot to gain from the development of an efficient digital marketing strategy. If successful, this strategy can help boost the popularity of your brand and strengthen your market position in the Chinese internet ecosystem.

The future of SEO in China

The Chinese internet ecosystem is still in its infancy and there are many challenges that companies and SEOs need to overcome. The internet itself in China is still in its developmental phase, which means that people in China are used to using simple, old-fashioned communications tools. Moreover, a large portion of the Chinese population does not use the internet. This makes it difficult for emerging brands to gain traction online.

key factors driving growth within the China Search Engine Market

Increased Internet Adoption & Awareness: China is still behind the global internet adoption curve. As an economy with a large and rapidly growing internet user base, this means that China has a long way to go if it is going to achieve and sustain online dominance. Improved CPC (cost-per-click) value: The CPC (cost-per-click) value is the amount of money that a website owner gets for each impression made by a visitor. This is calculated by multiplying the number of impressions by the CPC value and then dividing by the total number of websites in China. Easy & Affordable SEO: When it comes to SEO, having easy and affordable solutions is crucial. This means that the process of optimizing a website for SEO needs to be as easy as possible for website operators. There should be no advanced SEO techniques or SEO software required for website optimization.

Upcoming trends in the China Search Engine Market

In 2020, the search engine market in China will be worth $23.5 billion, an increase of 9.8% from $20.8 billion in 2019, driven by a 15.1% increase in Google’s market share, according to a new forecast by SuperData, Inc. The dominant search engine in China is expected to be Google, which is expected to account for more than 90% of all search engine traffic in 2020.


The China Search Engine Market 2022 Repo is a detailed study that forecasts the future of the Chinese search engine market. The report provides top-line figures on purchasing power parity (PPP) and total market size of China’s online search engine market, as well as growth rates and provided value forecasts of key metrics. The report is available for a limited time and once the market conditions are favorable, will be re-released. SuperData, Inc. forecasts that the China search engine market will grow from $23.5 billion in 2020 to $40.4 billion in 2023, at a compound annual growth rate (CAGR) of 19.1%. For more information about this report, please contact: ResearchNoble (formerly known as Key Tracking) is one of the oldest and most respected research companies in the online marketing industry. We’ve provided expertise and solutions to companies and individuals in a variety of industries, including advertising, business development, market research, and public relations. We have a long history of success, having helped clients grow their businesses through strategic digital marketing. Whether you are a business or an individual, we can help you reach your goals. If you are interested in purchasing this report, please send an email to with the subject line: China SEO 2020. We will look forward to hearing from you.

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